Sunday, November 30, 2014

Diaries of The Fourth Quarter. Episode 1: Jovi O' clock

I had a conversation with a friend of mine about three weeks ago on the affiliation of very wealthy people to secret societies. I had to laugh when he told me it is impossible to be extremely rich without spiritual backing. You see, It wasn't his idea that made me laugh, but the fact that he couldn't begin to understand how, in a seemingly just world, a select few people amassed insane amounts of wealth while others, well, the majority really, barely had enough to eat.
Like:" Dah man na god? Massa lef me dah tori, Nyongo men dem all". Sad how people tend to make theories about and criticize what they don’t understand.

I remember the morning “Ca$h” video dropped;…you see I was looking forward to it and needless to say that I set the bar extremely high.... like way up high because Jovi has always been a rap god, a visionary with an unmatched mastery of Cameroonian cultural nuances. So in that light, I kind of expected something a little more complex, maybe as coded as his songs often come. In my usually unpopular opinion, I thought it wasn't the video for cash“Ca$h”, that's why I didn't comment on it publicly.

*tsuip* see me sef, like sey ah di vote for Oscars… lol

But one week later, I sort of got what he was trying to do. He took a seemingly more "democratic” approach and it worked ‘cuz numbers don't lie and if there's one thing I know about Jovi, it’s that he has a massive following (especially within the Anglophone community) online. Going by the latest charts, “Ca$h”, is working out for him and looking at the way things are panning out, I’ll assume it’s part of a greater scheme of things. I hope that his long game is really good because we need him to win.

September and October were interesting months, well mostly October … well scratch that, na mostly that twitter conversation/war dem make am so. Dah tin be dey like action film *sends hand into popcorn bowl*.

Ah no be actually take stand on top dah bilang parce que e be ova confusing and people were going back and forth leke price for crayfish. People wrote articles, threw spears and even came to the rescue of artist mentioned (no be say the artist them be first need the help ohh) *tsuippss*forworti people them go do wonders * Lapiro voice*. Then people go wokup tok sey we just get for di promote all dust. Like sey na praise time dis. Go wear sew rappa with ya favorite Singer/rapper dia face dem, then di sing for street since as na papa J di enter Jerusalem. Normally I would tell you the importance of analyzing music and trends but na tori dat for different day.

The Jovi and Stanley comparisons shouldn't be, but lets face it:na rap! It will always surface just like people compare Big to Pac, Jay Z to Nas and Even M.I to Phyno or Olamide. The tin wey di vex me na the method way some people use am shoot stone. If you are considered as a culture influencer within our growing ecosystem, you are expected to look at things objectively. I understand that some of these artistes happen to be brothers, friends, family or may even be romantically linked to you, of course, but being a leader or influencer means you have to rise above these petty arguments and take a stand that people who look up to you can(disagree or agree with, but)respect. 

So here is my unasked for stand on the situation: Celine get right for write dah kine article because whether we choose recognize it or not, she is a pioneer and has promoted culture and talent for years, not to mention the fact that she has the most influential magazine in francophone Cameroon. So that Grande-soeur get droit. I, however, didn't think she should have mentioned the paper crown statements nor try to belittle Stanley. But na bindi, I actually wish we had more conversations like these … without the petty insults though.

Coming back to arguably the Initiator of the new school rap in Cameroon, “Ca$h” was a very good song "Jovi-wise" meaning he found a way to outdo his art. It is the richest thing he has produced, culturally speaking and considering who Jovi is, that is a very bold thing for anyone to say. Like I previously said, the video took a very democratic approach and it worked very well. I wish Cameroon was listed under one of the twitter countries because we would actually notice that Jovi crashes twitter every time he drops a song. Et P8 Koigoes further to prove what an incredible rapper/producer Jovi is. The song is just beautiful it’s lovely. Words cannot express how on-point the song is.

Mah no lie, time be dey wey ah be actually essele Jovi, just before Ca$h  drop because i be feel like seyyi di over waste and nebi secret, plenty people them fi say Jov no dey place way yi get for day. I am however once again excited because ever since Et p8 koiEt P8 Koidropped I am beginning to see the Jovi of 2012, The Jovi that (arguably) kick started this whole urban rap movement. The one wey show we sey u fit actually rap for pidgin, gopass for Trace. The one who made us understand sey you fit be dah kine man wey dey go memba yi for cultural books for being original. 

The behind the scenes video of Et P8 Koi has cameo appearances from Askia, Magasco, aMusic rappers, Spido, Tilla and a whole host of others. Na statement that.

The kine way that yi song, “Bwam”,di tok. Dah kine "all that dem, na ma men dem". It shows the kind of love the industry has for him and that they all rally behind him.
I however still believe he can do more and that is not me being a block-headed critique. That is me believing in what he stands for and saying that he should be landing more endorsement deals, more awards, more shows and definitely more recognition.

… but at the end of the day, "what’s a king to a god".

I don tok ma own, waka.

Twitter: @abokination
Instagram: @abokination

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